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Best Practice in email marketing

Best practices in email marketing 1)       Keep it short and sweet: It’s important to keep email marketing content short and sweet for customers. Customers may lose interest in your emails if they are too long and include too much irrelevant information. Display information in a way that readers can ‘skim’ through and catch all the important and intriguing information straight away. This could be displayed in bullet point format rather than a lengthy paragraph that not all readers would want to take time to read. Information needs to be short enough to catch the readers attention. Too many images/colours/text fonts can also be too overwhelming when trying to get a point across to a reader quickly. Keeping the same text fonts and minimizing videos/images will help readers stay focused on the email.   2)       CTA’s (Calls to Action) Its important to keep emails action oriented. CTAs are eye catching and a simple way for a...
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Content Marketing examples

Content Marketing Examples (Script Notes) Today I will be talking about content marketing examples for travel industries. Content marketing can include lots of different techniques, for example: A popular choice is via blog articles. Blog posts are created to deliver relevant information that’s easy to access to everyone. Travel companies such as Trending Travel post regular blogs on their channel with the help of current social media influencers. The influencers share links on their platforms to get the blog noticed and viewed as much as possible. Compare this to Ryanair who do not have a blog page. Instead, Ryanair have a travel tips section on their main website. This maybe passed by if users are not aware its there if there is no direct link to the page from the main website Instagram is also a very popular social media platform used by companies all over the world. Instagram can be used to share information, offers, tips, advice and other important content with followers...
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Personal Branding

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Personal branding is an important part of successful digital marketing. It can help you stand out and gives your business the chance to become the best it can be. According to Cision , 76% of consumers look into a company’s online presence before visiting in person. Developing a personal brand gives the opportunity for you to advertise and promote your business successfully. Personal branding gives you the opportunity to take control of how consumers view you online. Relevant images, videos and other forms of content provides consumers with current and up to date information and allows them to get to know you on a more personal level. Personal branding is an ideal way to build trust with current and potential consumers. Communication via social media allows your company to communicate with others more easily and geographical barriers become a thing of the past. You can promote your brand to your audience however broad that may be and as a result, consumers can feel as though they hav...
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Inbound and Social Media Marketing

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O rganisations approach to inbound marketing.                                                                                        Pretty Little Thing (PLT) With 19 million followers, PLT customers stay up to date with the retailer and what they have to offer. PLT use a website to display their clothes and accessories. The website is organised into categories and drop-down menus so customers can navigate their way around the website easily. PLT always have a special offer on their website. Usually a % off at check out or free delivery. This entices customers to spend money and make use of the offers as they are limited. You can also sign up to PLT marketing and receive updates with what’s going on. Seeing regular updates keeps PLT in the customers minds and may e...
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How consumers use technology and its impact on their lives

Around 5.26 billion people around the world are using or have access to the internet. That is equivalent to 64.4% of the total world’s population. This has increased significantly from when the internet was first introduced. Back in the 1990s when the internet was first accessible to the public and not just for universities, services and health care, figures were showing that 16 million people had access to the internet. This is only 0.4% of the world’s population. This is a large jump in the number of users over the last 20-30 years. In the beginning, the internet was only accessible through wired up computers. Today, the internet can be accessed through tablets, phones and even watches, all with wireless connection. With the internet and devices limitless availability, consumers can complete tasks quickly and easily. Questions can be answered, products can be purchased and videos can be watched thanks to the ever growing speeds and developments of Wi-Fi/ 5G technologies. Smart...
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Disney's Marketing Mix

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With a client such as Disney, there are many different products available to market to audiences of all ages and genders across the world. Firstly, there are a larger products available such as the Disney Resorts and Parks. Disney also provide smaller products which are more readily and financially available. Products such as memorabilia, home wear and soft toys. Along side physical products, Disney now offer a pay monthly/annually subscription to their online streaming service called 'Disney Plus'. This provides customers with unlimited access to past and present Disney movies, series and documentaries. The streaming service is updated regularly by adding new programmes, Disney movies and other content for its customers to enjoy according to their age and personal preferences. Disney is well known for its production of animated movies. Classics such as Beauty and the Beast and Snow White and the Seven Dwarfs. Both a glimpse of Walt Disney's successful creations. Merchandis...
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