Nicola Terry

Personal branding is an important part of successful digital marketing. It can help you stand out and gives your business the chance to become the best it can be. According to Cision , 76% of consumers look into a company’s online presence before visiting in person. Developing a personal brand gives the opportunity for you to advertise and promote your business successfully. Personal branding gives you the opportunity to take control of how consumers view you online. Relevant images, videos and other forms of content provides consumers with current and up to date information and allows them to get to know you on a more personal level. Personal branding is an ideal way to build trust with current and potential consumers. Communication via social media allows your company to communicate with others more easily and geographical barriers become a thing of the past. You can promote your brand to your audience however broad that may be and as a result, consumers can feel as though they hav...