Personal Branding


Personal branding is an important part of successful digital marketing. It can help you stand out and gives your business the chance to become the best it can be. According to Cision, 76% of consumers look into a company’s online presence before visiting in person. Developing a personal brand gives the opportunity for you to advertise and promote your business successfully. Personal branding gives you the opportunity to take control of how consumers view you online. Relevant images, videos and other forms of content provides consumers with current and up to date information and allows them to get to know you on a more personal level.

Personal branding is an ideal way to build trust with current and potential consumers. Communication via social media allows your company to communicate with others more easily and geographical barriers become a thing of the past. You can promote your brand to your audience however broad that may be and as a result, consumers can feel as though they have built a relationship with you and you are a brand/company that they can trust.

 

Using social media is a key part of personal branding but it’s knowing how to use it in order to make it effective.

It’s important to keep all relevant social media platforms up to date so consumers and online visitors can access all the information they need. An example of this is to create a social media posting schedule, this allows you to stay up to date with what has been created and where and when its being posted.

When sharing information on social media, it’s important that that you identify your areas of expertise. Sharing information regularly on social media including positive, engaging and relevant posts that you want your consumers to read about you, an example of how this can be made easier is by sharing content using the correct social media apps.

Finding and joining groups on social media can also be made effective. Seeing how others use their social media can help improve your own.

Another successful way of using social media for personal branding is by connecting and collaborating with others. Collaborating with other influencers/brand owners can get your name out there with more potential consumers.

Its important to have as many contacts as you can when trying to grow a brand on social media. Sharing your email/phone book contacts with your social media platforms can also help to try and expand your brand.

 

 

  https://www.prnewswire.com/news-releases/76-of-consumers-look-at-online-presence-before-physically-visiting-a-business-301272462.html (13/06/2023)

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