Nicola Terry

Best practices in email marketing 1)       Keep it short and sweet: It’s important to keep email marketing content short and sweet for customers. Customers may lose interest in your emails if they are too long and include too much irrelevant information. Display information in a way that readers can ‘skim’ through and catch all the important and intriguing information straight away. This could be displayed in bullet point format rather than a lengthy paragraph that not all readers would want to take time to read. Information needs to be short enough to catch the readers attention. Too many images/colours/text fonts can also be too overwhelming when trying to get a point across to a reader quickly. Keeping the same text fonts and minimizing videos/images will help readers stay focused on the email.   2)       CTA’s (Calls to Action) Its important to keep emails action oriented. CTAs are eye catching and a simple way for a...

Content Marketing Examples (Script Notes) Today I will be talking about content marketing examples for travel industries. Content marketing can include lots of different techniques, for example: A popular choice is via blog articles. Blog posts are created to deliver relevant information that’s easy to access to everyone. Travel companies such as Trending Travel post regular blogs on their channel with the help of current social media influencers. The influencers share links on their platforms to get the blog noticed and viewed as much as possible. Compare this to Ryanair who do not have a blog page. Instead, Ryanair have a travel tips section on their main website. This maybe passed by if users are not aware its there if there is no direct link to the page from the main website Instagram is also a very popular social media platform used by companies all over the world. Instagram can be used to share information, offers, tips, advice and other important content with followers...